The Meaning and Value of a Teddy Bear - 721 Words

I need you, you need me Imagine a child hugging a small bear tightly. The bear smiles at the child softly and the child smiles back at the bear with peace in his heart. This is an iconic image of a bear doll named teddy bear. Teddy bear is a symbol of innocent that protects children from fear and makes children to have good-night-sleep. Teddy Bears have been hogging loves from kids all over the world for a long time. Sometimes they are great companions when children are traveling their dream lands, sometimes they are warriors that save kids from nightmare and sometimes they come to lives when kids open their limitless imagination land. People’s love toward the teddy bear don’t stop even after they become adults There are tremendous number of toys these days, but this small bear doll with soft fur that was named after one of most popular American president Theodore Roosevelt has been a one of most popular doll for long time. Then how come this teddy bear became so popular? Why do people love te ddy bear so much? What is that thing about teddy bear that brings a smile to your face? How come this super analogue doll can still be so popular in the world of advanced technology? Why do people put so much values over its original price? After all, real bear is one of the scariest animal on this planet. Teddy bears are the symbol of innocence you had when you were a kid. Every time we see teddy bear, that little child inside us wakes up and remind of us when we were being raised inShow MoreRelatedCase Analysis : Vermont Teddy Bear Essay1272 Words   |  6 Pagesto information and Technology in Vermont Teddy Bear (VTB). Vermont Teddy Bear was founded in 1981 by John Sarinto. John used to sell teddy bears by moving from one place to another carry them on his cart (Thomas, Wheelen Hunger, 2006). The work was tiresome and he faced a stiff competition from other business people who were also selling teddy bears. During his start of the business, he discovered how the American culture treasured the use of teddy bears which encouraged him more and more to continueRead MoreTransitional Objects Of A Child1300 Words   |  6 Pagesthe infant, and it may destroy the value and meaning of the object to the baby. This phenomenon begins at the age of four to twelve months. In some cases, the m other of the baby becomes the transitional object (Winnicott, 1953). My younger sister s transitional object was a teddy bear that she carries around all the time. My mother had to carry the teddy bear when traveling even though it used to be dirty. If my mother would attempt to take the teddy bear away from my sister she would instantlyRead MoreMy Ideal Friend1567 Words   |  7 Pagesanyone else finding out. Last, but surely not least, the shared joy that I receive with a friend makes the friendship worthwhile.    Even as a child, I was able to separate real friends from not so real ones, so therefore I learned very quickly to value dependability in a friend.   Every October 31st, on Halloween, a friend named Shana and I went trick-or-treating. We never missed a year up until about the age of eleven. On one particular Halloween, my mother was sick. She had recently Grant 2 beenRead MoreThe Use Of Juvenile Symbols Produced For Nurses And Nurses2632 Words   |  11 PagesJuvenalia Problem†, this is an issue that involves the use of juvenile symbols produced for nurses and by nurses. Juvenalia literally means works produced by a young person. The issue of this arise in instances where grade-school hospital decorations, teddy bears, colorful scrubs, and juvenile images in advertisements cause people to underestimate the hard work that goes into nursing. Nurses want to be taken serious but when they associate with certain symbols in the professional setting it comes off asRead MoreThe Correlation Between Looking Preferences And Reaching Essay1803 Words   |  8 Pagesdistractions, all toys, drawings, and other materials normally kept in the room were also isolated for the same reason. This study involved two observations. The first observation was to determine the preferred color of toy from the toys provided (teddy bears). Each toy was presented separately at a distance close to, but just out of the reach of the infant for 3 minutes in the order of: red toy, blue toy, green toy, and the behaviors of the infant in the form of smiling, widening eyes, opening mouthRead MoreStrategy Integration - Vermont Teddy Bear7515 Words   |  31 Pages © 2008 Richard E Murphy Case Study The Vermont Teddy Bear Co., Inc Challenges Facing a New CEO Submitted 26 April 2008, by Andrea de la Peà ±a, Paul Horan, Cindy Jaynes, Christian Larson, Richard Murphy  © 2008 Richard E Murphy Table of Contents Executive Summary .................................................................................................................... Introduction ............................................................................................Read MoreWinnie The Pooh By Winnie Pooh1680 Words   |  7 Pagesgentle appeal of a soft, simple bear and his group of eclectic friends has captured the hearts of millions. However, in the search to make Pooh more marketable, drastic changes have been made to the original text in order to appeal to a wider audience. In my research, I will explore how the commercialization of Winnie-the-Pooh affected the original text, both in its meaning and sentimental value. Winnie the Pooh has not always been the stylized, bright yellow bear that we now see plastered on countlessRead MoreSpecialty Toys Case 121212451556 Words   |  7 Pages10000)=0.025 NORM.S.INV(0.025)=-1.96 NORM.S.INV(0.975)=1.96 Z-score of 10000 =-1.96 Z-score of 30000=1.96 ÏÆ' = (30000-20000)/1.96 =10000/1.96 = 5102 Standard Deviation of 5102 The graph above shows the distribution for the demand for the Weather Teddy Bear using Specialty Toys’ forecasts based off of sales histories for similar products. This forecast predicts that this toy will have a demand of 20,000 units. However, the forecasts also predict that the probability of selling between 10,000 to 30Read MoreOutline the Ways in Which Rubbish Can Be Said to Have Value in a Consumer Society1674 Words   |  7 PagesPLAN: Outline the ways in which rubbish can be said to have value in a consumer society Introduction: Paragraph one – Consumer Society,Mass consumption and Recycling: Explain a definition for consumer society and explain how Mass consumption has evolved. With the increase explain how it has led to a massive increase in the household and business waste Paragraph two – Thompson’s Theory, Economic value and Aesthetic Value: Explain Thompson’s theory and illustrate it by using the stevengraphsRead More Harold Pinter Essays3305 Words   |  14 PagesHe has also composed a number of radio plays and several volumes of poetry. His screenplays include The French Lieutenants Woman, The Last Tycoon, and The Handmaids Tale. He has received numerous awards including the Berlin Film Festival Silver Bear, BAFTA awards, the Hamburg Shakespeare Prize, the Cannes Film Festival Palme dOr and the Commonwealth Award. Harold Pinter was born on October 10, 1930 in Hackney, East London. He was the sole child of Jack Pinter and Frances Franklin. His father

Job Analysis - 4470 Words

Job Analysis Multiple Choice 1. _____ is the procedures through which one determines the duties associated with positions and the characteristics of people to hire for those positions. a. Job description b. Job specification c. Job analysis d. Job context e. None of the above (c; easy; p. 112) 2. The information resulting from job analysis is used for writing _____. a. job descriptions b. work activities c. work aids d. job context e. performance standards (a; easy; p. 112) 3. Which of the following types of information can be collected via a job analysis? a. work activities b. human behaviors c. performance standards d. job context e. all of the above (e; moderate; p. 112) 4. Information regarding job demands such as lifting weights†¦show more content†¦The fourth step in conducting a job analysis is _____. a. deciding how to use the information b. reviewing relevant background information c. selecting representative positions d. collecting data on job activities e. developing a job description and job specification (d; moderate; p. 114) 18. Verifying the job analysis information with the worker performing the job and with his or her immediate supervisor is the _____ step in the job analysis process. a. first b. second c. third d. fourth e. fifth (e; moderate; p. 114) 19. The fifth step in conducting a job analysis is _____. a. deciding how to use the information b. reviewing relevant background information c. verifying the job analysis information d. collecting data on job activities e. developing a job description and job specification (c; moderate; p. 114) 20. Developing a job description and job specification is the _____ step in the job analysis process. a. second b. third c. fourth d. fifth e. sixth (e; moderate; p. 114) 21. The final step in conducting a job analysis is _____. a. deciding how to use the information b. reviewing relevant background information c. selecting representative positions d. collecting data on job activities e. developing a job description and job specification (e; moderate; p. 114) 22. A(n) _____ shows the flow of inputs to and outputs from the job being analyzed. a. organization chart b. process chart c. value chain d. job preview e. job description (b; moderate; p. 114) 23.Show MoreRelatedJob Analysis2347 Words   |  10 PagesJOB ANALYSIS Job analysis is the process of collecting, analyzing, and setting out information about the content of jobs and the related qualifications necessary for one to perform them. The process involves use of methods and procedures to determine the duties, responsibilities, working conditions, working relationships, and required qualifications. Job analysis produces the following information about a job: 1 Overall purpose: Why the job exists and, in essence, what the holder is expectedRead MoreJob Analysis13751 Words   |  56 PagesPERSONNEL ASSESSMENT SPECIALIST JOB ANALYSIS: INTERPRETATION AND USE REPORT Prepared by the IPMAAC Ad Hoc Committee on Use of the Personnel Assessment Specialist Job Analysis: Donna L. Denning, Ph.D., Chair Nancy E. 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To begin, the definition of a job analysis provided in our textbook is: â€Å"Job analysis is the systematic process of collecting information that identifies similarities and differences in the work.† (Milkovich, Newman, Gerhart, 2014, p. 103). I also found a definition on HR-Guide.com that summarize an important description of the job analysis. The website states; â€Å"Job Analysis is a processRead More Human Resource Planning and Job Analysis2980 Words   |  12 Pages Faculty of Business Management Human Resource Management (BC 15-2) Human Resource Planning and Job Analysis Human Resource Planning and Job Analysis are one of most important aspect that an organization either national or international company looks it in details in achieving its objective. In my essay I am going to give the definitions of Human Resource Planning (HRP) and Job Analysis (JA); the method and steps to use HRP and JA, the importance and the berries of using HRP and JA. 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Job analysis is a process of job data collection through one or multiple methods. One method is continuous observationRead MoreJob Analysis of Fom1755 Words   |  8 PagesJob Profile The Front Office in a hotel is most noticeable department and the front desk occupies a high-flying place at the lobby in every hotel in world. The front office is a single point of contact to guest and that makes the staff to be structured, courteous, well-behaved and proficient. This makes front office a nerve center where communications and accounting operations are major role of a front desk management. This department is lead by a Front Office Manager. A person to leadRead MoreHR Contribution to job analysis1580 Words   |  7 Pagesprocess of job analysis Introduction This report aims to explain the purpose and principles of job analysis and the reasoning behind it. The report will describe the methods used and explore the advantages and disadvantages of these methods. 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The Hero And The Crown Part One Chapter 7 Free Essays

string(95) " looked at her face and then at Tor’s, and then back at Aerin’s, and said nothing\." ON HER EIGHTEENTH BIRTHDAY there was a banquet for the first sol, despite all she could do to prevent it. Galanna shot her glances like poisoned arrows and clung curiously near Tor’s side for someone else’s wife of so few seasons. Perlith made witty remarks at Aerin’s expense in his soft light tenor that always sounded kind, whatever he might be saying. We will write a custom essay sample on The Hero And The Crown Part One Chapter 7 or any similar topic only for you Order Now The king her father toasted her, and the faces around the tables in the great hall glittered with smiles; but Aerin looked at them sadly and saw only the baring of teeth. Tor watched her: she was wearing a golden tunic over a long red skirt; the tunic had embroidered flowers wound round its hem, and petals of many colors stitched drifting down the full sleeves; she wore the same two rings she had at Galanna’s wedding. Her flame-colored hair was twisted around her head, and a golden circlet was set upon it, and over her forehead three golden birds held green stones in their beaks. He saw her wince away from the courtiers’ smiles, and he shook Galanna’s hand from his arm impatiently, and then Galanna no longer even pretended to smile. Aerin did not notice this, for she never looked at Galanna if she could help it, and if Galanna were near Tor she didn’t look at Tor either. But Arlbeth noticed. He knew what it was that he saw, for better or for worse, and it was not often that he did not know what was best done about the things he saw; but in this case he did not know. What he read in Tor’s face tore at his heart, for it would be his heart’s fondest wish that these two might wed, and yet he knew his people had never loved the daughter of his second wife, and he feared their mistrust, and he had reason to fear it. Aerin felt her father’s arm around her shoulders, and turned to smile up at him. After the banquet she went to sit in her window seat, staring into the dark courtyard; the torches around its perimeter left great pools of shadow near the castle walls. Her bedroom was dark as well, and Teka had not yet come to be sure she had hung her good clothes up as she should instead of leaving them on the floor where she would step on them. There was a light knock on the door. She turned and said, â€Å"Come in,† with surprise; if she had thought about it, she would have been silent and let the visitor leave without finding her. She wished to be alone after the hall full of food and talk and bright smiles. It was Tor. She could see him outlined in the light from the hall, and she had been sitting in the dark long enough to see clearly. But he blinked and looked around, for her figure was only a part of the heavy curtains that hung around the deep window alcove. She stirred, and he saw the flicker of her red skirt. â€Å"Why do you sit in the dark?† â€Å"There was too much light in the hall tonight.† Tor was silent. After a moment she sighed, and reached for a candle and flint. It seemed to Tor that the shadows it cast upon her face made her briefly old: a woman with grandchildren, for all her brilliant hair. Then she set the candle on a small table and smiled at him, and she was eighteen again. She saw that he carried something in his arms: a long narrow something, wrapped in dark cloth. â€Å"I have brought you your birthday present – privately, as I thought you might prefer.† And so that I need not do any explaining, he thought. She knew at once what it was: a sword. She watched with rising excitement as he unrolled the wrappings, and from them, gleaming, came her sword, her very own sword. She reached for it eagerly, and slid it out of its scabbard. It was plain but for some work on the hilt to make the grip sure; but she felt it light and true and perfect in her hand, and her hand trembled with the pride of it. â€Å"Thank you,† she said, her eyes still fixed on the sword, so she did not see the look of hope and pity on Tor’s face as he watched her. â€Å"At dawn you shall try it out,† said Tor, and the tone of his voice shook her out of her reverie, and she raised her eyes to his. â€Å"I will meet you at our usual place,† he said, and tried to speak as if this were a lesson like any other lesson; and if he failed, Aerin still did not guess why he failed. â€Å"This is ever so much better than another dressing gown,† she said lightly, and was pleased to see him smile. â€Å"It was a very beautiful dressing gown.† â€Å"If it had been less beautiful, I would not have disliked it so much. You were as bad as Teka, trying to keep me in bed, or trailing about my rooms in a dressing gown forever.† â€Å"And a lot of good it did us, despite the fact that you could not stand on your feet without either fainting or falling over.† â€Å"It was concentrating on my lessons with you that finally sweated the last of the surka out of me,† Aerin said, waving her birthday present gently under his nose. â€Å"I almost believe you,† he replied sadly. So they were standing, looking at each other, with the naked blade upheld between them, when Teka come through the open door behind them. â€Å"Gholotat protect us,† said Teka, and closed the door behind her. â€Å"Is my birthday present not beautiful?† said Aerin, and turned the blade back and forth quickly so that it winked at her old nurse as she stood by the door. Teka looked at her face and then at Tor’s, and then back at Aerin’s, and said nothing. You read "The Hero And The Crown Part One Chapter 7" in category "Essay examples" â€Å"I will bid you good night,† said Tor, and because Teka was there he dared reach out his hands to Aerin, and put them on her shoulders, as she slid her sword into its scabbard, and kiss Her cheek as a cousin might; which he would not have dared had they been alone. He bowed to Teka, and left them. Perhaps it was having a real sword of one’s own. Perhaps it was being eighteen – or that eighteen years’ practice of being stubborn was finally paying off. If she still stumbled over the corners of rugs or bumped into doorways while she was thinking about other things, she no longer bothered looking around anxiously to find out if anyone had seen her: either they had or they hadn’t, and she had other things on her mind; she reveled in those other things. They meant that she did not blush automatically when she caught sight of Perlith, knowing that he would have thought of something to say to her since the last time she had failed to avoid him, and that his little half smile beneath half-lidded eyes would make whatever he said worse. She walked through the halls of the castle and the streets of the City the most direct way instead of the way she would meet the fewest people; and she avoided the surka in the royal garden, but only that it might not make her sick again. She did not cringe from the thought of its presence, or from the shame that she had to avoid it in the first place; nor did she any longer feel that breathing the garden air was synonymous with breathing Galanna’s malice. She had discovered how to make the dragonfire ointment. It was, she knew, sheer obstinacy that had kept her at it-over two years of making fractional changes in her mixtures, learning how to find and prepare all the ingredients for the mixtures, for she could not continue raiding Hornmar’s and Teka’s supplies; finding small apothecary shops in the City that might sell the odder ones, and riding out on the reluctant Kisha for the herbs that grew nearby. At first she had wondered if anyone would try to stop her, and her first visits to shopkeepers, and beyond the City gates, gave her stomachaches of dread. But the shopkeepers attended her respectfully and even helpfully, and slowly the visits stopped seeming so awful. There was no sense in trying to disguise herself; she was the only person in the City with orange hair, and any Damarian who had never in fact seen her would know instantly who she was. She had tried the effect of a scarf over the give-away hair, but as soon as she looked in a mirror she realized this wouldn’t work: the scarf was obviously there to hide her hair, and she still had orange eyebrows. There was stuff Galanna used to blacken her brown lashes, but Aerin had no idea how to get hold of it, and thought that while Teka seemed willing to let her and her peculiar errands alone at present, she would probably throw a fit and spoil everything if she caught her royal charge creeping around with her hair hidden a nd her brows blackened. And as she wasn’t stopped, her confidence grew, and she swept into the shops she frequented with her head high as a first sol should, and made her purchases, and swept out again. She felt tremendously grand, but the shopmen and women found her charmingly unpretentious, being accustomed to the Perliths and Galannas who never looked anyone in the eye and were never satisfied (it was widely held that the woman who supplied Galanna with her brow-darkener more than earned the fancy price she charged), and who always had lackeys to handle the money and the purchases themselves while they fingered their jewels and looked into the distance. Arlbeth would have been pleased to hear the small new thread of gossip that began to circulate in the City about the witchwoman’s daughter, and how the daughter (like the mother, a few folk now recalled) had a smile for everyone; and this view of the king’s daughter almost eased the fear of her that had begun with the rumor that she was enspelling the first sola. A few of her new supporters decided that Tor, as first sola and king to be, understandably wanted a quiet family life; and the king’s daughter, of all those court ladies, looked the likeliest to give it to him. There were even those, especially among the older folk, who shook their heads and said that they shouldn’t keep the young first sol mewed up in that castle the way they did; it’d be better if she were let out to mingle with her people. If Aerin could have heard, she would have laughed. And the things she bought were such harmless things, even if some of them were odd, and even though, as the months passed, she did buy quite a quantity of them. Nothing there that could cause any †¦ mischief. Hornmar had mentioned, very quietly, to one or two of his particular friends the first sol’s miraculous cure of old Talat; and somehow that tale got around too, and as the witchwoman’s easy smile was remembered, so did some folk also begin to remember her way with animals. It was a few months before her nineteenth birthday that she put a bit of yellowish grease on a fresh bit of dry wood, held it with iron pincers, and thrust it into the small candle flame at the corner of her work table – and nothing happened. She had been performing this particular set of motions – measuring, noting down, mixing, applying and watching the wood burn- – for so long that her movements were deft and exact with long practice even while her brain tended to go off on its own and contemplate her next meeting of swords with Tor, or the nagging Teka was sure to begin within the next day or two for her to darn her stockings since they all had holes in them and lately she had perforce always to wear boots when she attended the court in the great hall so that the holes wouldn’t show. She was thinking that the green stockings probably had the smallest and most mendable holes, and she had to have dinner in the hall tonight. Since she’d turned eigh teen she’d been expected to take part in the dancing occasionally, and there was sure to be dancing tonight since the dinner was in honor of Thorped and his son, who were here from the south; one of Thorped’s daughters was one of Galanna’s ladies. It was difficult dancing in boots and she needed all the help she could get. At this point she realized that her arm was getting tired – and that the bit of yellow-slick wood was peacefully ignoring the fire that burned around it, and that the iron tongs were getting hot in her hand. She jumped, and knocked over the candlestick and dropped the hot tongs, and the greasy bit of wood skittered over the dusty, woodchip-littered floor, picking up shreds and shavings till it looked like a new sort of pomander. She had set up shop in a deserted stone shed near Talat’s pasture that had once held kindling and things like old axe handles and sticks of wood that might make new axe handles, and she had never gotten around to sweeping the floor. Her hands were shaking so badly that she dropped the candle again when she tried to pick it up, and missed when she went to stamp out the thread of smoke that rose from the floor where the candle had fallen. She sat down on a pile of axe handles and took a few deep breaths, and thought fixedly about green stockings. Then she stood up, lit the candle again, and set it quietly back in its holder. She’d learned in the long months past not to waste her time and the apothecaries’ wares by making more than a tiny trial bit of each mixture, and the marble bowl where the final mashing and mixing went on before the experiment with the candle flame was no bigger than an eggcup. There was just enough in the bottom of the cup now to grease one fingertip. She chose the left index finger, which had been the one to get burnt with the result of her very first fire-ointment attempt, what seemed centuries ago. She held the fingertip steadily in the flame, and watched it; the pointed blue-and-yellow oval of the fire parted smoothly around her finger and rejoined above it to prick the shadows of the stone ceiling. She felt nothing. She withdrew the finger and stared at it with awe – tou ched it with another finger. Skin-heat, no more; and while it had remained stickily apparent on the surface of the wood, the ointment was not greasy on her finger. Kenet. It existed. She checked her notes to be sure she could read what she had written about the proportions of this particular attempt; then blew out the candle and went off in a daze to darn stockings. Teka asked her twice, sharply, what was the matter with her, as she tried to help her dress for the court dinner. Aerin’s darns were worse than usual – which was saying a good deal, and Teka had said even more when she saw them, but as much out of worry for her sol’s extraordinary vagueness as from straightforward exasperation at yet another simply homely task done ill. Usually, big court dinners made Aerin clumsy and rather desperately here-and-now. Teka finally tied ribbons around both of Aerin’s ankles to hide the miserable lumps of mending and was even more appalled when Aerin did not object. Ankle ribbons were all the fashion among the higher-born young ladies this year; when this first became apparent Teka had had a difficult time convincing Aerin not to lengthen all her skirts eight inches, that they might drag on the floor and render all questions of ankle adornment academic; and Teka was fairly sure the only reason she’d won the argument wa s that Aerin couldn’t face the thought of all the sewing such a project would entail. Teka hung a tassel at the front of one ankle, to fall gracefully over the high arch of Aerin’s long foot (not that it would stay there; Galanna and the others had developed a coy little hitch and skip to their walk, to make their tassels fall forward as they should), and pinned a small silver brooch bearing the royal crest on the other, and Aerin didn’t even fidget. She was dreamily staring into space; she was even wearing a slight smile. Could she have fallen in love? Teka wondered. Who? Thorped’s son – what was his name? Surely not. He was half a head shorter than she and wispy. Teka sighed and stood up. â€Å"Aerin – are you sure you’re not ill?† she said. Aerin came back to herself with a visible jerk and said, â€Å"Dear Teka, I’m fine. Truly I am.† Then she looked down with a scowl and wiggled her ankles. â€Å"Ugh,† â€Å"They hide your – dare I call them – darns,† Teka said severely. â€Å"There’s that,† said Aerin, and smiled again, and Teka thought, What ails the girl? I will look for Tor tonight; his face will tell me something. How to cite The Hero And The Crown Part One Chapter 7, Essay examples

Consumer Behavior for Australian Tribe- myassignmenthelp.com

Question: Discuss about theConsumer Behavior for Australian Tribe. Answer: Introduction Businesspeople segregate a broad consumer or businessmarket into sub-groups ofconsumers, who are the potential segments (Amos et al. 2014). This segmentation is based on some shared characteristics of common demands, interests, lifestyle and demographic profiles (Cohen et al. 2014). It is also evident that businesspeople aim for this segmentation process so that they can attain more profitability by formulating products and offer services according to their requirements and demands (Conal Hanna 2017). The prime objective of this assessment is to provide the consumer behavior of these identified tribes and then answer the given criteria of the assessment requirements. Discussion Nature of the Seven Identifies Australian Tribe Progressive cosmopolitan are city dwellers and comprises of 18.2% of the total Australian population; whereas, lavish mod-cons intends to spend extra cost on their desired things (Conal Hanna 2017). Moreover activist egalitarian are the people, who firmly believe that governments should intervene to make society more equitable and they believe in wealth and public investment. Activist egalitarian comprises of 18.2% of the Australian population (Conal Hanna 2017). Moreover, 9.9% of the population in Australia is ambitious saver and their behavior is to consider the future things and usually desires to opt for financial security (Conal Hanna 2017). In addition to that, prudential traditionalist comprises of 29.9% of the Australias population (Conal Hanna 2017). According to their behavior, it can be said that they are unimpressed by luxuryand prefers to save money and since they are not career-oriented, they prefer to save money rather than spend on luxurious things. Additionally, lavish mod-cons are t the people, who are big savers and love to spend their money on premium products and services in order to attain a lifetime experiences and they comprises of 5.5% of the total Australian population (Solomon 2014). These people belong to high income group and are less in favor of traditional social values and government intervention (Conal Hanna 2017). It is also present in the Sydney Morning Herald that Anti-establishment firebrands are those 6% of the Australian, who generally do not listen to any regulations and opposes the climate action (Conal Hanna 2017). These people do not follow a certain trend and prefer to remain unpredictable or unorganized. Lastly, in context of disillusioned pessimist, it can be said that event they do not prefer to buy expensive things but they also do not campaigning for more wealth redistribution either. Disillusioned Pessimists are among those 12.2% of the population, who are likely to experience luxury on others e xpense rather than spending on it by themselves (Conal Hanna 2017). Matching the Consumer Behavior with the Tribes In context of purchasing an imported small car like the Austin Mini Cooper, it can be said that the lavish mod-con or moderate conservative people are the most suitable. The reason for this is that these people love to splash out on luxuryand enjoy being looking good. Schiffman et al. (2013) depicts that the people who spends more have the intention to purchase luxurious things n order to experiences all the premium quality products. Thus, buying an imported car can be one of their deluxe dreams that they intends to fulfill. Moreover, the activist egalitarians are the least likely to purchase an imported small car likes the Austin Mini Cooper as they belong to the low income group of the Australian population. Moreover, for the scenario of going to the local caf for your regular coffee and breakfast, disillusioned pessimists are the most likely market segmentation group. The reason is that these people prefer to adapt the changes in them and are very motivated by social. Thus, developing of new restaurants in the community drive their mindset to experience new things that is not so expensive yet can be obtained. Moreover, the least target segments in this context are the prudent traditionalist, who prefers to save their money on safety and security of life rather than spending their savings on unhealthy and unhygienic food and beverages. In addition to that, in terms of joining a gym and fitness centre, lavish mod-cons and anti-establishment firebrand are the group, who are mostly compatible in this context. The reason for that is lavish people desires to look good and hence they take necessary steps for grooming themselves. On the other hand, anti-establishment firebrand people intend to be physically string so that they can withstand any opposition in future. Hoyer, et al. (2016) portrays that in this case, it is not their luxury but necessity and thus, they will likely to join gym. The least target segmented group is the activist egalitarians as they do not have extra money to spend on extra items. They moreover, fulfill their basic needs. In the scenario of buying beer from the local bottle shop and watching footie at home, the most potential target groups are activist egalitarians people. In the first case, absence of money is the prime reason and by purchasing beer from local shop will cost them lesser money compared to if they buy a beer of branded quality. Moreover, the lavish mod-cons are the least targeted segmented group as they will never buy beer from local shop. These people prefer branded products and intend to spend most of the time in expensive hotels and resorts in order to satisfy their standards and social class. Furthermore, in ordering food online through providers like Menulog, Panda Food e.t.c, the most targeted group is disillusioned pessimistsas they possess a positive viewpoint regarding every social step and hence they will use internet technology to complete their household works. Moreover, they are also aware of the fact that in internet they can compare food from many restaurants so they can use the technology for finding out the most pocket- friendly products to buy or purchase. Moreover, the least targeted segment group is the prudent traditionalists because even though they accept that the world is continuously changing but they prefer to remain in their nostalgia. Schtte and Ciarlante (2016) stated that older people also do not have the intention to learn new things and hence accomplishing their day-to-day work through technology seems to be cumbersome for them. In context of installing renewable energy like solar panels in their houses, ambitious savers are the mostly targeted audience as they prefer to invest in better future. Investing in solar panel might need great cost during installation but it will save their electricity bill for longer runs. Moreover, the least targeted group are the prudent traditionalists as they will not understand the importance of installing solar panel as they are more concerned towards the maintenance of the solar panel rather than its extreme benefits. Prudent traditionalist mostly prefers buying homeware products at DIY (Do It Yourself) hardware stores like Bunnings as they always value the old things and like formulation of new things from the old and damaged products. Moreover, the least targeted segmented in this case is anti-establishment firebrand as these people do not value the social and environmental wellbeing. They do not have any specification for buying things but they are likely to destruct the good things. Additionally, ambitious savers mostly prefer Shopping at Big W as they have a tendency to buy quality products at affordable cost. Their buying behavior also reveals that they filter their choices in the website and select their desired products from the website. These users are mostly attracted by detailed information given in the website that helps them to select heir products effectively. In this case, the least targeted market is the activist egalitarian as they do not have much money to have a smart device and internet connection is that they can get aware of the internet shopping. Moreover, these people often like to buy from local stores and low quality clothes and this is the reason they will not prefer to use online shopping. In the framework of eating at fast food restaurants like McDonald and K.F.C, lavish people are most targeted and prudent traditionalist ate the least targeted group. Lavish people have the behavior to spend time with their friends and family in branded outlets. These fast food outlets are too expensive for low-income people but people with high income can often afford this service. The reason behind prudent traditionalist being the least targeted segment because these are the people does not prefer junk food. These people believe on saving and eating health food that re available in lesser cost with high health benefits. Thus, according to their consumer behavior of getting better product and lower cost makes them the least segmented group in this context. Lastly, the circumstance of playing poker machines at our local RSL or Leagues club on a regular basis is a behavioral attitude of lavish mod-on people. Playing poker machines required extra money to spend that all the other mentioned groups does not have to spend on these activities. Lavish people attitude towards this activity is that they need entertainment that can match their quo and status. Moreover, the least targeted group in this context is the egalitarians as these people intends to fulfill their basic needs rather than spending their little money ion these entertainment activities. Thus, they do not have the attitude to match the style of casinos and poker machines games with their attitude. Conclusion It is concluded that there are different target group present in the community and every group come up with a different buying attitude and perception. Moreover, it is found that, according to The Sydney Morning Herald, there are several political tribes- progressive cosmopolitan, activist egalitarian, prudential traditionalist, ambitious saver, disillusioned pessimist, anti-establishment firebrand and lavish mod-con. Some likes to spend more money for experiencing luxurious life; while some prefer to save money. Some of them are there who do not have money to fulfill their basic needs and never spend for other basic items like having internet facility, doing online shopping and having food from branded food outlets. References and Bibliography Amos, C., Holmes, G.R. and Keneson, W.C., 2014. A meta-analysis of consumer impulse buying.Journal of Retailing and Consumer Services,21(2), pp.86-97. Cohen, S.A., Prayag, G. and Moital, M., 2014. 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